Spike strikes up CES partnership

Spike TV has joined using the Electronic Devices Show to supply coverage throughout the tradeshow, that is set to operate Jan. 10-13 in Vegas. The man-centric cabler is matching multiplatform coverage on several industry events in 2012, including E3 in La throughout June, and July's North Park Comic-Disadvantage. Exclusive partnership covers five hrs of live telecasts in the show on Tuesday and can cover about 12 hrs of coverage altogether, a lot of it centered on gaming and popular culture developments. The internet is ongoing to make use of its "All Access Live" multiplatform programming model for CES earlier occasions Spike engrossed in "All Access" include the 2010 E3. The model covers mobile products, Facebook, and terrestrial television systems, with advertisements and PSAs designed to shunt audiences between platforms. Spike's CES coverage will even achieve the giant TV screens in Occasions Square. Contact Mike Thielman at mike.thielman@variety.com